Amber Plan for Georgia

Levi’s Call

updated 3/12/15

WebsiteGeorgia's Public Alert Syster
Administrating AgencyGeorgia Bureau of Investigation
ContactCindy Ledford
Georgia Bureau of Investigation
404-244-2600
Steps for ActivationOnce the Alert Bulletin is complete, the GBI requests activation through the Georgia Emergency Management Agency (GEMA). GEMA transmits the bulletin to broadcasters. GEMA, in cooperation with law enforcement, determines whether the alert should be broadcast statewide or regionally. Broadcasters are requested to run the alert at least twice the first hour and once every hour for the next three hours.

Citizens, state agencies and media organizations are also encouraged to subscribe to the GBI Public Alert System RSS feed for automated alert bulletins. This service enables Georgian’s to subscribe to an automated notification feed using RSS technology
Criteria for ActivationBefore Levi's Call can be activated, the following "Alert Criteria" must be met:

1. Law enforcement officials have a reasonable belief that an abduction has occurred.
2. Law enforcement officials believe that the child is in imminent danger or serious bodily injury or death.
3. Enough descriptive information exists about the victim and the abductor for law enforcement to issue a Levi's Call: Georgia's AMBER Alert.
4. The victim of the abduction is a child age 17 years or younger.
5. The child's name and other critical data elements - including the child abduction (CA) and AMBER Alert (AA) flags - have been entered into the National Crime Information Center (NCIC) system

Activation will not be granted for:

1. Non-custodial abductions where no danger exists to the child
2. Runaways

Over use of Levi's Call will cause the program to be ineffective.
Scope of Amber AlertStatewide
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