We see and hear about these stories all the time. Some hideous pervert, masquerading as Johnny Cool, befriends a young girl on Facebook and entices her to a clandestine meeting at a remote location. By the time she realizes that she has been duped it is too late. We then read the disturbing results online or watch the grisly aftermath on Nancy Grace or any of a number of True Crime television shows. Well, that’s not what this is about. This is about how Facebook has become the milk carton project of the 21^st Century.

The most enduring symbol of the missing child issue is the flyer. They have been with us ever since 4-year-old Charlie Ross was kidnapped in front of his Germantown, PA home on July 1, 1874. Since then very few things have changed. Flyers are printed on paper, and people post them in storefronts and on telephone poles. As technology advances, so do the places that you will find missing child flyers. First they were in newspapers, then on TV, and now on the Internet. For a short time in the early 1980’s they were even reprinted on milk cartons.

Polly was the Internet’s first missing child. But, instead of that representing an evolutionary step forward the Internet simply became another missing child flyer destination. The only difference is that instead of taping them to telephone poles, various organizations stacked missing flyers like cordwood on their website.

In 2001 I co-founded BeyondMissing.com, to provide law enforcement with a cost effective, efficient means of using the Internet to create and distribute missing flyers to targeted recipient lists. This was the first time that missing flyers were able to be easily created and distributed en-mass by America’s law enforcement community. Although the program had a 95% recovery rate lack of Federal and industry rival support forced us to shut our doors earlier this year. The BeyondMissing parent flyer tool has been accessed and utilized over 3,560 times by families and organizations searching for a missing child, and will be available on KlaasKids.org in the very near future. BeyondMissing was evolutionary in that it represented the first and only option beyond print media utilized to create and mass distribute missing flyers.

Facebook has changed all that. Instead of a static, forlorn photograph staring  back at you from a missing poster, Facebook has enabled the families and supporters of missing persons to post multiple photo’s, videos, links to news stories, and testimonials from friends and family in one easy to reach destination. Missing person Facebook pages are not static so they can be updated in real time. Pending fundraising events or press conferences can be advertised, as can case updates. There are missing person communities on Facebook that share missing pages far and wide. They talk about the kids, create forums, share ideas and find commonalities. There is no charge for this dynamic, user friendly application.

My advice to anybody with a missing child is to use the Facebook advantage. You don’t have to be particularly computer savvy, and in fact you don’t even really need a computer. FedEx Office (formerly Kinko’s) has all of the hardware and software tools, including online access that you need to create a missing person FB page. If you still don’t feel that you have the skill set to accomplish this objective ask friends and family to help you.

Of course, there is a downside to all of this. There are no restrictions on who can create these pages. Unfortunately, I know of many cases where either fake or misleading pages have been posted.  People who have no attachment to the case and don’t even know the missing person or their family have also exploited this opportunity for one reason or another. Therefore, you must be careful and try to determine if the page that you have landed on is real, or is it fake!

I think that we can all agree that technology has and will continue to change the way we approach child safety and missing kids. However, Facebook above all other technologies or applications has evolved the imagery of missing children in ways that were unimaginable during the 20^th Century.